With new findings, come
new responsibilities however. In recent years, epidemic outbreaks of mad cow
disease, or Bovine Spongiform Encephalopathy, has startled the public into
questioning what is really happening with cattle and the products they consume
as their food. Because the main way in which people interact with cattle is via
food, the treatment and care for these animals becomes a large concern. What
are they being fed? How are they being treated? And, is genetic research and
advancements to blame for these horrific occurrences? Not only are they seen
for their meat quality however, but more universally, they are known for their
milk quality. Have you ever seen the “Make us part of your family” commercials?
"California Cow Singing Swagger Jagger in the
Shower- Real Californa Milk Commercial"
Or this commercial…
"Protein Fight Club- Milk V.S. Omelet-
Milk Mustache Campaign"
These are just a few of the many examples in which
we relate to cows in our society. Although we have had major setbacks with
quality and security of meat, the nutritional standing of milk quality is
higher than ever. Campaigns such as the Milk Mustache campaign and Real
California Milk continue to promote public health via endorsements for dairy
and with raising awareness in our communities for healthy lifestyles, the
indirect interaction between cows and humans are becoming much more crucial.
But, nonetheless cows are still seen today as a commodity due to what they
offer to our food supply as well as material supply. Although the nutritional
value of cattle products is important to our society, some groups of
individuals such as PETA are involved more directly with these animals via
investigations. Currently, their goal appears to be to change social
perceptions of cattle from food sources and “stupid” animals to cattle that
are, “as diverse as cats, dogs and people: some are bright; others are slow
learners; some are adventurous; others are shy and timid; some are friendly and
considerate; others are bossy and devious”. As opposed to companion animals
however, the current social discernment for cattle of all kinds seems to be
primarily centered around what they have to offer on the breakfast table rather
than what they can do for us as friends.
Sources:
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